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Account Lead

Greater New York City Area Full Time

Custora ( is a marketing software startup based in NYC. We provide the leading predictive marketing platform for e-commerce teams, which helps retailers acquire valuable customers and improve customer retention.We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our platform employs the state-of-the-art in customer analytics methodologies and helps marketers deliver more relevant, meaningful, and effective communications.We work with some of the world’s leading e-commerce brands including Guess, Ann Taylor, Crocs, and Bonobos. (more here: offices are located in the Flatiron district of Manhattan and we have a decent view of the Empire State building from one of the windows in the back corner.Custora began as an idea scribbled in the margins of a notepad at Wharton and blossomed as a Y Combinator participant in 2011. Following a seed round of financing we’ve grown steadily based on customer revenue. In the Spring of 2015 we secured a Series A round led by Foundation Capital and Greycroft to further accelerate our reach and finally get that new dart board.We work hard, work together, and care deeply about building a meaningful business, collaborative team, and exceptional culture that we’re proud to be a part of.And yes, we're hiring. Check out for details.

Job Description

E-commerce marketing teams have a lot on their plates. The data they collect gives them an unparalleled opportunity to establish more personal and meaningful relationships with their customers, but it has also led to an explosion of metrics to track, measure, and optimize. Opens, click-throughs, likes, retweets, conversion rates: today’s e-commerce marketer is resource-strapped and scrambling to execute on dozens of competing priorities.

Custora helps marketing teams take control of their data. Our software analyzes data from the entire marketing ecosystem, surfaces insights about each and every customer, then integrates those insights back into the same marketing tools so it’s easy for companies to take action. We work with some of the biggest brands in the world (Guess, Ann Taylor, Reebok, and more), and we’re looking to build out our sales team to accelerate our growth.

We are looking for Account Leads who can help us initiate new conversations, qualify potential opportunities, and close deals with retailers around the world. While you will have support from Marketing and Customer Development Specialists, a great Account Lead should be able to build and manage a sales pipeline while growing successful customer relationships from initial contact to point of sale.


On a typical day, you might spend your time:

  • Initiating new conversations: You’ll research target companies and people and craft compelling marketing emails that separate from the noise of inbox clutter. You’ll look for ways to add value with your communication. You’ll follow up persistently yet respectfully, all while neatly planning, organizing, and tracking your activities.

  • Participating in marketing and sales activities: You’ll develop sales collateral and marketing content, plan and participate in industry events, and develop relationships with employees across the entire organization of our potential customers.

  • Analyzing and optimizing the sales funnel: You’ll spend a good deal of time analyzing what is working and what isn’t. You’ll identify bottlenecks, think of creative ideas on how to improve our processes, and then track how the funnel improves as your ideas come to life.

  • Talking to prospects and demoing our product: You'll spend time on the phone and in-person with prospective customers - learning more about their needs, and delivering compelling sales presentations. You will engage, strategize and problem solve with senior level executives on the customer side while internalizing the challenges our customers face and help them overcome those hurdles.

  • Following trends and learning about the competitive landscape: You'll need to maintain a keen awareness of the competitive space, and stay on top of emerging trends that will make you an effective teacher and trustworthy industry expert. You'll spend time growing your skills both in and outside sales.


In addition to experience in either consulting or consultative sales, we'd expect that you have a deep understanding of SaaS sales and sales cycles, and experience navigating complex organizations and building relationships with diverse stakeholders. Great potential candidates also have the following traits:

Resourceful and clever: You have a knack for “hacking a system” and getting what you want. You might have sweet-talked your way to business class on a recent flight. Scored a sweet deal with Verizon after suggesting you might leave for Comcast.

Persistence: You’ve probably been called “obsessed” once or twice as you’ve pursued a personal interest. Could be that you couldn’t put down Floppy Bird until you reached 100 points. Maybe you were obsessed over learning how to make the perfect batch of homemade vanilla ice cream. Maybe you ran a marathon, became fluent in a foreign language, or read every Shakespeare work in the catalog. When you latch onto something you care about, you don’t let off the gas until it’s done.

Organization: You hate the thought of anything slipping through the cracks. Maybe you had a slipping-through-the-cracks experience in second grade when you forgot it was your day for Show & Tell, and the memory still haunts you. Spreadsheets and words such as “thorough” are your comfort food. Your desk is probably organized, and it probably confuses the heck out of you that some of your friends find ways to be productive in a state of disorganized chaos.

Empathy: You think about what people think and you feel what others feel. You listen first. You get out of your seat to open doors when you see someone trying to enter with a stroller. You often can finish people’s sentences, but you also realize it’s rarely appropriate to do so.

Communication: You have great respect for words. You probably think this job post is too long, and you might have a few suggestions on how to trim it down. You have a way to respectfully steer a conversation. You rarely tell folks they’re wrong, but rather find a way to help them come to conclusions on their own.


  • Base Salary: $60,000 - $80,000
  • On Target Earnings: $120,000 - $140,000
  • Stock Options Available


  • Competitive compensation
  • Meaningful equity
  • Commute / MetroCard reimbursement
  • Health, dental, and vision coverage
  • Free lunch and snacks
  • Unlimited paid vacation time and sick days
  • Happy hours, holiday parties, and team outings like The Great Custora Picnic