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Sales Marketing Coordinator

Greater New York City Area Full Time


Informa operates at the heart of the Knowledge and Information Economy. It is a leading business intelligence, academic publishing, knowledge and events business. With more than 11,000 employees globally, it has a presence in all major geographies, including North America, South America, Asia, Europe, the Middle East and Africa. What we do: Informa’s global portfolio of knowledge, event and information-based businesses connects people, providing unrivalled access to high quality, specialist intelligence and links across commercial, professional and academic communities. Our content and connectivity deliver insights, networks and competitive advantage, enabling individuals, organisations and communities to connect, work smarter and achieve their goals.


Responsibilities

  • Strategy: support the Sales Marketing Manager in developing B2B marketing plans to increase brand/product awareness, create up-sell/cross-sell campaigns and generate leads from new prospective customers; ensure all efforts are on-brand at all times
  • Campaign Execution: ensure all campaigns are delivered on-time, on-brand, measurable and in-budget. Coordinate lead-up work with extended marketing partners with proper time and clarity to ensure optimal performance
  • Marketing Automation: execute email campaigns, including copywriting, securing and loading graphics, assigning promotional and source tracking codes, developing forms for gated content, formatting email templates and tracking results
  • Content and Social Media Marketing: partner with extended team members to produce and deliver content that drives brand engagement and awareness
  • Digital: support all sales-related event/media website updates; ensure SEO, SEM, display, retargeting tactics are optimized and tracked
  • Sales Collateral: support Sales team with collateral requests for competitive or custom events, association activities, prospectuses, etc
  • Reporting: support Sales Marketing Manager with standard and ad hoc reporting as needed

Requirements

  • Bachelor’s degree (or equivalent) in Marketing, Communication or related field
  • 18 months marketing experience required; B2B strongly preferred
  • Ability to succeed in a fast-paced environment with rapidly changing priorities; work fluidly and effectively with team members to achieve goals -while keeping energy and camaraderie high
  • Excellent interpersonal and communication skills; strong copywriting skills and eye for detail preferred
  • Hands-on experience in at least 2 digital marketing disciplines including SEO/SEM/Display/retargeting, marketing automation, organic and paid social media, mobile marketing, Account-based marketing, lead scoring
  • Experience with formal job/ticket request system (eg: Jira, InMotion, Workfront, Asana) preferred
  • Outstanding project management and organizational skills
  • Proficient in working with PowerPoint, Word, Excel, Outlook
  • Some travel required

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