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New Business Sales Executive

Greater New York City Area Full Time

Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get the language that performs and the analytics explaining why, resulting in more business and unseen insights.

Comprised of the worlds largest database, with over a million words and phrases tagged and scored for consumer marketing, Persados Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. Clients include 1-800-Flowers, American Express, Humana and Air Canada.

CNBC named Persado to its Disruptor 50 list in 2017, joining the ranks of Airbnb, Spotify, WeWork, and Elon Musks SpaceX. Were a Forrester Breakout Vendor in Content Intelligence and a Gartner Cool Vendor in Data-Driven Marketing. Oh, and a Fortune Great Place to Work!


  • Retail Industry Leaders Association (R)Tech Retail CEO Innovation Award 2018
  • CNBC Disruptor 50 2017
  • Fortune 50 Companies Leading the AI Revolution
  • Inc 500 2016 - second fastest growing software company
  • Forrester Breakout Vendor in Content Intelligence
  • Gartner Cool Vendor in Data-Driven Marketing
  • CB Insights AI 100
  • Crain's NY Fast 50
  • The Hundert - Top Startups of New York
  • Digiday Signal Award: Best Marketing Automation Platform
  • 100 Disruptive Brands - Marketing Week
  • Fortune Great Place to Work *Tech in Motion Best NYC Startup

Job Description

The New Business Sales Executive acts as the main interface for all commercial communications, coordinating and functioning as the main escalation point between Persado and the prospective customer.

Preferably you are based in New York or San Francisco.

Growing your skill set at Persado is a must. We expect you to always be looking for ways to enhance your work, whilst at the same time contributing to making our team more effective. We want you to develop and grow as we do!


  • Development and delivery of prospect specific, sales materials and product demonstrations
  • Responsible for identifying, nurturing and closing new business within a defined list of USA based companies.
  • Deliver the target financial performance from the nominated accounts (new business subscription bookings)
  • Ensure completion of all project related activities
  • Build and maintain key customer relationships, and develop and implement strategies for expanding the company’s customer base
  • Be part of the founding sales team to develop the USA region to reach its maximum business potential


  • Bright, ambitious, self-driven, hard-working and flexible
  • 3+ years of successful sales experience, preferably selling SaaS based marketing technology.
  • Track record of meeting and exceeding sales targets.
  • Experience closing new business at $100k+ ARR.
  • Experience and familiarity of our line of business a plus – Marketing Technology, Email Platforms, Ecommerce, SEM, SEO, Ad networks, Ad management, Web analytics
  • Specific knowledge of one or more of the following products is a distinct advantage: Exact Target, Responsys, Cheetah Mail, Facebook, Adobe Test & Target, Optimizley
  • Experience selling to senior level contacts
  • Creative prospecting skills, consultative selling skills, ability to qualify prospects, and strong closing skills
  • Organized and structured thinking for planning and execution purposes
  • Must have a desire to be part of a fast-paced start-up environment

Who you are: - Motivated to over achieve targets. - Excited about working in a lean start up environment - Must be enthusiastic, professional and highly pro-active - Thrives on finding intriguing solutions to ambiguous problems - Desire to dive in and learn in a fast-paced environment - Collaborative team player with the ability to shift gears quickly and efficiently - Dependable and reliable with clear thinking and attention to detail - Truly loves working in a fast-paced, creative environment, whose passion is evident in their work - Great sense of humor and outlook on life


  • Base Salary: $70,000 - $80,000
  • On Target Earnings: $140,000 - $150,000 (Uncapped)