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New Business Sales Executive

Greater New York City Area Full Time

Persado is the pioneer and leader in Cognitive Content generation. Our artificial intelligence platform generates “smart content,” the precise words, phrases, emotions, and images brands use to engage customers, inspire action, and build lasting relationships. Using Persado, 200 of the world’s most revolutionary brands across multiple industries have seen a 49.5% average lift in conversions, a 68.4% improvement in click-through rates, and over $1 billion in incremental revenues.CNBC named Persado to its Disruptor 50 list in 2017, joining the ranks of Airbnb, Spotify, WeWork, and Elon Musk’s SpaceX. We’re a Forrester Breakout Vendor in Content Intelligence, and a Gartner Cool Vendor in Data-Driven Marketing.#ProudofPersado Fortune Great Place to Work CNBC Disruptor 50 2017 Fortune 50 Companies Leading the AI Revolution Inc 500 2016 - second fastest growing software company Crain's NY Fast 50 2016 Forrester Breakout Vendor in Content Intelligence Gartner Cool Vendor in Data-Driven Marketing CB Insights AI 100 The Hundert - Top Startups of New York Digiday Signal Award: Best Marketing Automation Platform* 100 Disruptive Brands - Marketing Week

Job Description

The New Business Sales Executive acts as the main interface for all commercial communications, coordinating and functioning as the main escalation point between Persado and the prospective customer.

Preferably you are based in New York or San Francisco.

Growing your skill set at Persado is a must. We expect you to always be looking for ways to enhance your work, whilst at the same time contributing to making our team more effective. We want you to develop and grow as we do!


  • Development and delivery of prospect specific, sales materials and product demonstrations
  • Responsible for identifying, nurturing and closing new business within a defined list of USA based companies.
  • Deliver the target financial performance from the nominated accounts (new business subscription bookings)
  • Ensure completion of all project related activities
  • Build and maintain key customer relationships, and develop and implement strategies for expanding the company’s customer base
  • Be part of the founding sales team to develop the USA region to reach its maximum business potential


  • Bright, ambitious, self-driven, hard-working and flexible
  • 3+ years of successful sales experience, preferably selling SaaS based marketing technology.
  • Track record of meeting and exceeding sales targets.
  • Experience closing new business at $100k+ ARR.
  • Experience and familiarity of our line of business a plus – Marketing Technology, Email Platforms, Ecommerce, SEM, SEO, Ad networks, Ad management, Web analytics
  • Specific knowledge of one or more of the following products is a distinct advantage: Exact Target, Responsys, Cheetah Mail, Facebook, Adobe Test & Target, Optimizley
  • Experience selling to senior level contacts
  • Creative prospecting skills, consultative selling skills, ability to qualify prospects, and strong closing skills
  • Organized and structured thinking for planning and execution purposes
  • Must have a desire to be part of a fast-paced start-up environment

Who you are: - Motivated to over achieve targets. - Excited about working in a lean start up environment - Must be enthusiastic, professional and highly pro-active - Thrives on finding intriguing solutions to ambiguous problems - Desire to dive in and learn in a fast-paced environment - Collaborative team player with the ability to shift gears quickly and efficiently - Dependable and reliable with clear thinking and attention to detail - Truly loves working in a fast-paced, creative environment, whose passion is evident in their work - Great sense of humor and outlook on life


  • Base Salary: $70,000 - $80,000
  • On Target Earnings: $140,000 - $150,000 (Uncapped)


By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • 401k
  • Comprehensive medical, dental and vision, plus FSA
  • All the computer gear you need to improve your productivity
  • Work-life flexibility – we value your contributions above all