About Alpha (alphahq.com)
Company Website: http://alphahq.com
Alpha’s rapid consumer insights platform enables agile teams to test, learn, and make data-driven decisions in ever-changing markets. Alpha’s platform provides a turnkey, end-to-end solution that can also be customized by researchers to better meet their organization’s needs. Alpha’s platform guides agile teams through the process of generating consumer feedback and insights for common learning objectives. These objectives include identifying consumer pain points and unmet needs, evaluating value propositions and messaging, and prioritizing product roadmaps. When testing new concepts and solutions, our design network will rapidly create mockups to bring descriptions to life. Within days, Alpha’s platform sources your target audience, executes a research study, and delivers consumer feedback in the form of charts, open-ended responses, and short, recorded user sessions. Teams can create shareable reports for collaboration and quick decisioning.